you want to market your small business like a pro agency would (without the big fees).
Wouldn’t it be great if someone could give you a marketing package that:
set your brand up for the long-term.
showed you exactly what to do and when to do it.
didn’t cost the earth.
We only work with small businesses. We are a small business.
We know the passion, we know the worries.
We’ve built our marketing strategy packages especially for you.
our marketing strategy packages include…
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Your vision and mission are why you do what you do, where you want to go in the future, and the reason why customers come back to you again and again.
Your vision and mission should be at the core of every piece of marketing you do, and we’ll show you how.
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Every business thinks they know their customers. Almost every business doesn’t know them well enough.
To really resonate with your audience, they need to know that you understand them. You need to know their -
Desires
Needs
Pains
As well as this, you should know where you can find them, who they trust, what are their fears?
This sounds like a look, but really makes the difference between an average brand and a great one.
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Brands have personalities and identities of their own. This matters, because it’s these personalities that your customers connect with (or not!)
Is your brand authoritative and trustworthy? Fun and cheeky?
We work with you to define what works best for your customers.
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This is where all the pieces come together.
Using the whole marketing mix, we take all of the elements we’ve built out and put them into a full marketing plan. A calendar that you can pick up and run with from day one.
Depending on your aspirations and budget, this can be a 3 month, 6 month, or 12 month plan.
Imagine knowing exactly what marketing steps to take with your business for a whole year.
It’s a game changer.
Buyer Personas
Vision & Mission
Full Marketing Plan
Brand Voice & Tone
your full marketing plan includes…
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Social Media
The cornerstone of all digital marketing, your social media platforms are the place for compelling stories. We work with Instagram, Facebook, TikTok and LinkedIn to amplify your brand.
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Email
Never forget the humble email. Too often overlooked, email should be seen as the direct line between you and the people who care about you the most.
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Blogs
“Blog” is not a buzzword. Often misunderstood or given up on, blogs are fuel for your online presence and lead generation. When done well, they can take you right the top of google and generate you business for years to come.
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PPC (pay-per-click advertising)
Google Ads. Facebook Ads. Instagram Ads. LinkedIn Ads. There are lots of platforms out there wanting you to spend money with them. There is absolutely a time and place for digital ads, but only when considered as a single part of a smarter strategy (or else you could be out of pocket).
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Social Proof
It’s part of human nature to try and avoid risk. So we want other people to tell us about their experiences before we try ourselves. That’s what social proof is - getting others to tell your story fo you.
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Traditional Offline Marketing
Shock! Horror! “real-world” marketing still works. A well-placed poster here, a strategically posted flyer can still work wonders for you brand.
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Website
The true workhorse for your business, your website is your brand manager and best salesperson in one. Working out what is working and what isn’t can be a daunting task. We consider everything from your narratives to your conversion opportunities.
how much does it cost?
3 Month Plan
Kick off workshop
Defined Mission & Values
Brand Tone & Personality
Buyer Personas
3 Month Marketing Plan
£1250
6 Month Plan
Kick off workshop
Defined Mission & Values
Brand Tone & Personality
Buyer Personas
6 Month Marketing Plan
£1500
12 Month Plan
Kick off workshop
Defined Mission & Values
Brand Tone & Personality
Buyer Personas
12 Month Marketing Plan
£2000
then, if you want some more help…
Lite
A weekly 1hr consultancy session.
You can use this to get advice on the best way to follow parts of the plan, or even get more in-depth training on an element of your choice.
£300 per month*
Standard
A monthly retainer where we deliver elements of your plan spread over 10 hours of work. We can cover the whole plan, or focus on one or two areas to get the very best result.
Also included is a fortnightly 1hr consultancy session.
£700 per month*
Pro
Our biggest package is designed to help us really get under the skin of your business and help grow your brand.
Included is 12 hours of “delivery time” and a 1hr consultancy call. At this level, you’ll really feel us as an extension of your business.
£1000 per month*
*All retainers are on a 3 month minimum so we can really deliver on a good chunk of your marketing plan!